Dutch online travel company Travix has expanded a strategic technology deal with Amadeus.
A new four-year agreement will help the company behind brands such as CheapTickets expand in Europe, the Americas and Asia.
Amadeus is to provide content distribution services and IT solutions worldwide to Travix, part of BCD Holdings.
The company started providing low fare search and full IT shopping solutions to CheapTickets in 2001.
Under the latest arrangement, Travix will gain Amadeus’ Extreme Search shopping solution for online travel agencies which provides insights into customer search behaviour. It also enables users to search for travel suggestions using open search criteria such as geography, budget, activity rather than the traditional origin, destination and date combination.
Travix president Raymond Vrijenhoek said: ¨The successful relationship between Travix and Amadeus dates back to 2001 when Amadeus started providing content and IT services to our online brand CheapTickets.
“Since our business expanded globally earlier this year, it was clear that Amadeus was the partner of choice to help bring the business to the next level for content and IT services.”
Amadeus online and leisure director Stephane Durand added: “We are delighted to expand our strategic relationship with Travix, so that the rest of the brands in the Travix portfolio can now benefit from Amadeus´ content, technology and performance worldwide.
“As the global technology partner to the industry, Amadeus has invested heavily to develop innovative solutions to better support its online travel agency customers, to help them tackle the challenges to come.”