Amadeus has signed up to an initiative designed to help boost low season tourist travel between Europe and South America.
The European Commission initiative aims to boost inbound tourism with South American counties acting as a pilot project before the scheme is expanded to other parts of the world.
The aim is to enhance the competitiveness of the tourism sector by stimulating the travel flow between European and South American countries, starting with Brazil, Argentina and Chile.
This will be achieved by promoting travel in the respective low seasons of Europe and South America, utilising available spare airline and accommodation capacity.
Airlines, travel agencies and tour operators will be asked to work together to provide fare concessions and special packages, with the commission facilitating and co-financing communication activities.
Amadeus will be involved in providing technology tools and solutions to deploy the programme as well as tracking its results. The company will also support the commission in establishing contacts in South America and participation in joint promotional activities.
Others participating include the governments of France, Italy, Lithuania and Spain; Air France, Alitalia, British Airways, Iberia, Lufthansa and Tap Air Portugal; The European Tour Operators Association and the European Travel Agents’ and Tour Operators’ Associations (ECTAA).
Amadeus president and CEO Luis Maroto said: “Amadeus is pleased to support the European Commission and the travel and tourism sector by offering our technology, extensive knowledge and established relations with industry-leading players worldwide to make this programme successful.”