SEO, paid and social media marketing agency SiteVisibility has followed up Investors in People certification by becoming ISO 9001:2008 certified.
The accreditation is a result of a two-year Knowledge Transfer Partnership with the University of Brighton, involving an investment of more than £100,000 and resisting the temptation to re-allocate the investment elsewhere, the company said.
As a result of the KTP, SiteVisibility has witnessed a greater transparency of individual capacity and productivity. It claims a 39% increase in revenue per head from 2007 to 2010 with campaign results and customer satisfaction improving during 2011.
The requirements of the accreditation are underpinned by eight management principles – customer focus, leadership, involvement of staff, ensuring a process approach, a factual approach to decision making, mutually beneficial supplier relations and continuous improvement.
CEO Jason Woodford said: “The ISO certification, Investors in People and our ongoing commitment to ensuring our staff receive the best training in the industry, means we are able to sustain and grow our business and those of our customers by providing an unmatched client experience.
“The world of SEO, PPC and social media could benefit from a better reputation for transparency and better-quality service.
“Even before starting my own digital marketing agency in 2001 I had been been amazed how easy it could be to fall for one’s own hype around being a quality business and that’s always concerned me.
“Training our staff to be capable of achieving their very best underpins their self-confidence. That, combined with well-documented, and often tailored processes, means everyone throughout the business can take advantage of the latest best practice techniques and this culture of learning brings new starters up to speed at a faster pace.”