STA Travel has set up a dedicated travel team to provide a tailor-made flight and accommodation booking service for Gap Daemon members.
In turn, Gap Daemon will provide access to its growing database of travellers who are using its social travel network before, during and after their gap travel – a market estimated to account for 2.5 million travellers this year.
The new partnership is being marked with a consumer offer for Gap Daemon members including discounted flights and accommodation as well as access to travel advice and information.
Gap Daemon CEO James Capon said: “STA Travel is synonymous with value, service and knowledge in the minds of young travellers.
“We are increasingly seeing young gap travellers using social networks to inform their travel plans, as well as share their travel experiences on the move.
“This use of constant connectivity offers STA Travel a great marketing platform for their services.”
STA product director Ian Swain said: “We recognise the importance of a gap year as both a lifetime and life-changing experience for young travellers.
“The new partnership with Gap Daemon complements what we already offer to the youth travel market, and brings their additional specialist knowledge to our customers.”