Pureholidayhomes.com acquired by Holland-based firm

UK home rental website pureholidayhomes.com has been acquired by Holland-based @Leisure-Group for an undisclosed sum.

UK home rental website pureholidayhomes.com has been acquired by Holland-based @Leisure-Group for an undisclosed sum.

Pureholidayhomes said the buyout will enable it to expand at a time when the market for rental properties was growing.

The award-winning website was established in January 2010, has over 26,500 properties listed and claims to be one of the fastest-growing companies in the sector.

Sean Collins, chief executive of pureholidayhomes.com, said: “This is a hugely exciting time for pureholidayhomes.com.

“From the start we have had an aggressive growth plan for our brand and the partnership we have now forged with @Leisure-Group enables us to continue to offer our registered owners and website visitors a first class experience while also continuing to expand and revolutionise our sector.

“Our inclusion in the @Leisure-Group will give us the resources and necessary investment to ensure pureholidayhomes.com remains at the forefront of the ever-progressing holiday rental market in the UK and across Europe.”

Accommodation specialist @Leisure-Group offers 300,000 holiday homes, holiday parks and hotels through the Belvilla, Ardennes Relais, Euro Relais and Casamundo brands. In 2011 the group turned over almost €200 million.

Chairman Maarten Esser said: “By completing the acquisition of pureholidayhomes.com we accelerate the realisation of our international growth ambitions.

“We want to be present in all the major European markets, so also in the UK. Via this acquisition we will be able to give both UK property owners and UK holidaymakers access to our European-wide platforms. ”