A ski booking Facebook application has been unveiled by Expedia in an effort to help large groups to plan, discuss, vote on and book their winter holiday in one place.
The tool brings together Expedia’s existing ski inventory in a new way and allows customers to book their trips via the social network site.
The Expedia Snow Companion comes as the online agency launches a new-look ski store.
Users can receive holiday deals, create a shortlist of favourites and vote on their preferred destination and book directly from the dedicated app.
The app runs within Facebook, making it easy for users to contact their existing network of friends, Expedia claims.
Facebook friends can vote on their preferred ski holiday option, taking the hassle out of long group emails and discussions.
Expedia Snow Companion has been developed in conjunction with UK-based design and software company Made by Many. The two companies worked with ski and snowboard enthusiasts to build the functionality.
UK and Ireland managing director Andy Washington said: “By bringing together travellers both inside and outside the company in the creation of our new services, we believe we can create genuine social travel innovation.
“Expedia Snow Companion is the first of a number of socially-designed services that we will launch to make it even easier for our customers to plan and enjoy their holidays.”