Dolphin Dynamics has added email campaign creation and tracking functionality to its new web publishing product developed in partnership with Sitefinity.
The upgrade of the system comes after Dolphin first revealed it at the recent World Travel Market in London last month.
As well as managing email newsletters, users are able to record open rates and unsubscription requests, with Dolphin claiming it will make it easier to target a discreet customer database.
Another enhancement made to the system is the ability to include Facebook ‘like’ and ‘feed’ widgets into web pages and booking engines as well as links to blogs.
Roberto Da Re, chief executive of Dolphin Dynamics, said: “This first upgrade already highlights the benefits of integrating Sitefinity’s leading-edge web content management platform.
“As the Sitefinity platform is enhanced with new Web 2.0 features and social media functionality we are able to deliver all of this as part of our comprehensive booking engine offering at no additional cost to our customers, which is especially important in the current economic climate.
“This makes our web publishing module an attractive option for travel companies looking to deploy engaging and creative websites, offering full online booking capability, without the significant financial and operational overheads associated with API-based developments.”