Designate takes on Travelzest web strategy role

Travelzest-owned Holiday Express websites, Holiday.co.uk and Flight.co.uk, will be relaunched by the end of year following a deal signed with web design and online marketing company, Designate.


The deal will see Designate eventually work across Travelzest’s portfolio of sites, including the Holiday Express pair, Fair’s Fare, Peng Travel and Faraway Holidays.


The company was created by ex-TUI managing director Chris Mottershead last year.


Group distribution director Nishma Robb said: “We selected Designate to help with our website strategy and website design across our specialist travel businesses due to their considerable experience in the Travel sector and their innovative approach.”


Designate has worked with a string of high-profile travel companies including Virgin Holidays, Qatar Airways and P&O Ferries.


The agency’s digital creative director, David Bee, said: “We’re looking to offer more than just a standard booking site. We believe the process of choosing and booking a holiday should reflect the enjoyment of the product you’re buying – a holiday.


“It’s an exciting project as Travelzest have a vision that we believe will make them stand out in the market.”

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