Regent Hotels and Resorts unveils new site

Luxury hotel group Regent Hotels and Resorts has unveiled its global web presence developed with UK-based digital brand agency Nucleus.

Luxury hotel group Regent Hotels and Resorts has unveiled its new global web presence developed with UK-based digital brand agency Nucleus.

The new platform has been developed with the growing use of smartphones and tablet computers in mind as well as the hotel chain’s global expansion plans.

Peter Matthews, Nucleus’ chief executive, said: “We have created a simple but sophisticated new design aesthetic in keeping with the Regent vision, which will return lustre to this legendary hotel brand.

“The design concept will scale with the company’s ambitious plans for the future and also cater to users’ growing preference for browsing and booking on tablet and smartphone devices.”

The site includes online booking, a media library and incorporates e-marketing technology.

It was developed following the buy-out of the hotel operator by Formosa International Hotels Corporation (FIHC), Taiwan’s largest hospitality firm.

Barbara Maunsell, vice president of sales and marketing for Regent Hotels & Resorts, said: “Regent is an iconic brand that has always been a trendsetter in luxury hotel and resort concepts.

“The launch of this new website is our most recent innovation, capturing timeless Regent design alongside state-of-the-art, user-friendly technology.”

Regent operates hotels in Beijing, Berlin, Zagreb, Turks & Caicos, Taipei and Singapore and properties are being built in Abu Dhabi, Bali, Doha, Kuala Lumpur and Phuket.