More than half of UK travellers (56%) are still unaware of Air Passenger Duty, according to a poll by Skyscanner.
The news comes as UK airlines unite to launch an Axe the Tax campaign, with the aim of combatting any increases in the tax.
Of those who know what APD is, only 7% said that it played ‘an important role’ in their travel decisions.
The poll of almost 1,000 UK travellers found that 21% took the tax into consideration, but claimed it was ‘not a key factor’ when making travel destination decisions. A further 18% said that while it might impact their budget, it would not put them off a particular destination.
Skyscanner chief executive Gareth Williams said: “According to our latest research, APD charges introduced last year have little impact on flight searches from the UK and some destinations that incurred the highest charges, such as the Caribbean and Singapore, have seen a significant increase year on year.
“Although what we’ve seen so far and our latest poll indicate that APD is unlikely to have a significant impact on the day-to-day travel behaviour of Brits in the immediate future, time will tell what the longer term impact will be and whether the UK will feel the effect of a drop in inbound tourism.”