Orbitz Worldwide is to become the primary travel booking partner for AOL Travel from January.
Orbitz Worldwide brands Orbitz.com, CheapTickets.com and Away.com will feature exclusive AOL Travel travel guides and will have access to AOL Travel, HuffPost Travel and Gadling travel-themed content including destination reviews, overviews and blogs.
This editorial content will be featured on destination pages and in emails to customers.
“We expect this partnership to grow the Orbitz.com customer base as we provide AOL users access to great travel deals and a wide variety of destinations and supplier choices ,” said Chris Orton, president of Orbitz.com.
“The addition of AOL’s compelling content will also add significant scope and more engaging destination content for customers across the Orbitz Worldwide family of brands.”
The ability to book travel products and services on Orbitz.com is complemented by hotel content including photos, descriptions, star-ratings, user reviews and amenities.
“As a one-stop-shop for travel news, inspiration, research and purchasing, it is important for us to partner with a top notch travel booking site and Orbitz.com will provide our users with an industry-leading experience,” said Jared Smith, general manager, Travel, Huffington Post Media Group
“Given its reliability, breadth and quality, Orbitz.com is the ideal booking partner for AOL Travel. We’re also excited to provide our high quality content to the Orbitz Worldwide family of brands to enhance their customer offering.”