Hotel booking company HRS is making its content available via new generation TVs.
Users can now access online services with Smart-Inter@ctive TVs from Grundig.
The hotel portal has become one of the TV company’s first partners with a new hotel app, available to owners of Grundig premium models, ‘Fine Arts’ and ‘Vision 8 Sports-TV’.
The web-based TV app allows owners of the new Grundig LED TVs to search for HRS’s inventory of 250,000 hotels.
When entering travel details using the TV remote control, a list of all available hotels appears on the screen.
The hotels are listed in order of ratings from previous hotel guests. Users can then click on any of the hotels to view details of the facilities and services.
Text and photographs are clearly displayed and a map view provides a quick overview of the locations of the properties.
Other online options available include health and lifestyle services and social networks such as Facebook and YouTube.
HRS mobile and new media director Marco Hauprich said: “TVs are following in the footsteps of smartphones and HRS is delighted to have launched the very first personalised hotel search app for TV. The app forms part of HRS’s multi-channel strategy and combines the advantages of the internet with the convenience of the TV.
“Thanks to the TV app, customers can now plan all the details of their next trip from the comfort of their sofa”.
The HRS app is not the only online service that can be accessed directly through the Grundig Smart-Inter@ctive TVs –
The HRS TV app is available in German, English, French, Italian, Spanish and Turkish.