Online travel agent On The Beach has reduced the payment window for customers to 30 days as it seeks an edge over rivals while holidaymakers continue to feel the economic pinch.
The Manchester-based retailer says the move was in response to feedback from customers which also saw it pioneer a new form of trust-based Atol protection covering all sales endorsed by both the CAA and trade association Abta.
On The Beach claimed its new flexible payment option contrast to competitors many of whom are asking for balances to be paid up to 90 days from the date of departure.
As well as the shorter payment window On the Beach is also requesting lower deposits from just £10 per person for hotel purchases and £55 per person for flights.
Alistair Daly, marketing director at On the Beach, said: “The nation is still very much feeling the pinch and we believe this new service allows customers to plan their holiday well in advance without having to commit as much money upfront. Now consumers can secure the best holiday today and pay the balance 30 days before they fly.”