EasyJet targets corporates with improved Amadeus GDS deal

An enhanced distribution deal has been struck between EasyJet and Amadeus to help the airline capture a bigger share of business travellers.

The agreement delivers “significant technical improvements” as the two companies pledged to work closely together to increase functionality and enhance the booking process for travel agents using the GDS

The new agreement came as the airline revealed that numbers of business passengers carried rose by almost one million to 9.5 million – or 18% of all passengers – in the year to September.

EasyJet was one of the first low cost airlines to make its inventory available to business travel bookers through GDSs in 2007. Customer and revenues director Catherine Lynn said: “EasyJet has made great gains in the European corporate travel market in recent years.

“Now more agents and corporate travel buyers will be able book with us and the improved functionality means it will also be easier for them to do so.

“This deal recognises the important role that GDS systems and travel management companies play in the corporate travel market and will enable us to capitalise on this in order to gain a larger market share.”

Amadeus distribution marketing director David Doctor added: “We are delighted with this new long-term agreement with EasyJet and we look forward to enhancing our Amadeus Ticketless Access product to make it even easier for all our travel agencies to book EasyJet flights.”

EasyJet has also announced today that it is to start trials of reserved seating from next spring under which customers can pay to select their chosen seat.

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