SiteMinder claims new platform ‘challenges conventions’

A new version of internet booking engine Channel Manager to boost online distribution for hotels worldwide has been released by SiteMinder.

The company claims the new platform is set to “challenge conventional thinking” in automated distribution of hotel rooms to leading booking channels.

The software company’s managing director Mike Ford said: “The platform is a major step forward in providing unique functionality to users that has not been made available in any other channel management systems to date.

“The new system offers a fully transparent dashboard onto everything happening in the underlying switch, from hoteliers being able to instantly see channel connectivity status, right up to the ability to seamlessly connect rooms from their PMS/CRS to the channel rooms in real time.”

He added: “What we have done is given full control to the hotelier, to the extent that they do not need to rely on a support desk to connect rooms to channels or to inform them of issues in channel connectivity.

“This translates into the hotelier being able to launch new offers on booking sites connected back to the channel manager and PMS with a few clicks of the mouse.”

More than 5,000 properties in 70 countries use SiteMinder’s cloud-based, zero-transaction-fee technology to increase online revenue, improve business efficiencies and lower the cost of acquisition.

“For several years from early 2000, the channel management industry was traditionally characterised by a handful of technology providers that failed to innovate effectively and were over-charging for what they offered,” Ford claimed.

“We found hoteliers were selecting these legacy offerings due to lack of alternatives but times have changed with hoteliers increasingly savvy and wise as to what they want and they are no longer settling for sub-par technology.

“This has created an enormous opportunity for us, particularly in the area of integrating online booking channels with the hotel CRS, PMS and revenue management systems, an area we specialise in.”

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