The use of an intermediary such as Conferma is a first for Premier, which has traditionally sold direct to consumers rather than with TMCs.
TMCs will now have access to Premier’s 475 hotels and 31,000 rooms via a real-time application produced by Conferma.
Premier said the new system would deliver cost savings to corporate clients looking for block deals and comes amid expansion outside of the UK, with the first series of hotels earmarked for the Gulf region.
Conferma managing director Paul Raymond said: “Premier Travel Inn’s commitment to staying ahead of the market is commendable.
“Our innovative technology allows Premier Travel Inn to deliver information quickly, accurately and cost effectively to their clients.”