G Adventures videos to challenge ‘stigmas’

G Adventures has unveiled a global campaign to designed to end “traditional tourist stigmas” and boost adventure travel.


Eight videos on the youllneverforgetit.com website encourage people to think differently about travel.


A new video and discounts for trips in the corresponding region will be revealed every two days over two week. Each promotion will be valid for two days until the next video is shared.


The videos document travellers from North, Central and South America to Asia, Europe, Africa and the Middle East who “challenge the typical tourist identity”.


The operator is also launching a global search for the new faces of its 2013 brochures and videos on November 21. Those chosen will travel to one of the destinations where the company operates to be filmed and photographed on location.


G Adventures founder Bruce Poon Tip said: “We’re hoping to inspire people to look at travel in a different way and step outside the confines of all-inclusive resorts and big bus tours to experience the raw, rich and real beauty of our world.


“Increasingly consumers are seeking more meaningful and engaging experiences when vacationing – unforgettable, life-changing experiences adventure travel creates and offers.”


“We recently polled more than 3,830 travellers worldwide on how they define adventure travel. The survey revealed four principal factors: escaping the mainstream, cultural immersion, nature/wildlife and extreme adventure and the results from the poll inspired us to start this movement and formed the foundation of the campaign.”


To be considered for the 2013 brochure shoot, candidates must submit an “unforgettable travel moment” on youllneverforgetit.com. Written submissions must not be longer than 420 characters including spaces and videos cannot exceed three minutes. The deadline for submissions is December 31.


Twenty finalists will be shortlisted for public voting between January 9 and  February 10. Winners will be announced on February 14 and must be available to travel between March 1 and August 31.

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