Hotel revenue services provider TravelClick has acquired distribution management firm EZYield.
EZyield’s services will be integrated into TravelClick’s iHotelier central reservation systems – as well as other property management systems and central reservations systems – to allow hotels to manage rates, inventory and reservations simultaneously across all distribution channels.
The EZYield services will continue to be offered as standalone solutions in the short term.
Its integrated suite of products will allow hotels to send and update availability, rates and inventory on more than 650 travel websites via an online portal, as well as electronically receiving bookings directly into hotels’ data management systems.
TravelClick chief executive Larry Kutscher said: “Third party distributors, such as online travel agencies, are a critical source of revenue for hotels, and TravelClick is committed to bringing its customers the best global channel management solution to maximize revenue through these channels.
“Together, our combined company will provide hotels with the unparalleled opportunity to manage rates and inventory across all channels through a single platform.”
James Filsinger, former chief executive of EZYield, will lead TravelClick’s combined channel management business and report to Jonathan Cherins, executive vice president and general manager of reservations solutions. The company will remain in Orlando, Florida where TravelClick also has a presence.
Filsinger said: “Over the years, EZYield has prided itself on innovating our technology to become the leader in channel management.
“By combining forces with TravelClick, we will have even more resources available to bring leading edge solutions to market, as well as a sales and distribution platform to deliver our products all over the world, enabling hotels to sell the most rooms at the highest possible rates.”
Cherins added: “Hotels are faced with a complex set of distribution options. TravelClick has a unique set of tools that help hotels optimize their channel mix and maximize visibility on OTAs and other online booking channels.
“EZYield is the best product in the industry, and further strengthens our offering by providing hotels connections to more sales channels via an intuitive user interface, and seamless connectivity between a property’s data management systems and its online channels.”