Lonely Planet teams up with Sony Playstation

Guidebook publisher Lonely Planet has struck a landmark deal with gaming giant Sony to produce a series of interactive products for its Playstation Portable gaming device.

The Passport to… service will be produced on the Universal Media Disc format and will include guides on Amsterdam, Barcelona, London, Paris, Prague and Rome.

Each guide will include video, audio, photography and specially written editorial about each city, including details of 250 of bars, clubs, hotels, shops, services and attractions.

Lonely Planet product marketing manager, Helen Hewitt, said: “Our partnership with Sony allows us to extend our product range by offering a new type of interactive guidebook; designed to meet the evolving needs of the technology-savvy traveller.

“We’re working with local networks in each territory to ensure this is a really high impact and integrated campaign to engage the consumer.”

The deal has been struck with Sony Computer Entertainment Europe and will see the products sold in 110 countries in Europe, Middle East, Africa, Australia and New Zealand.

The guides will also include interactive road and public transport maps.

Natasha King, Passport to… product manager at SCEE, said: “With engaging, bespoke, mixed-media content for travel-bug weekenders, our Passport to… audience can ensure that their destination entertains them.”

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