Guava wins WeHoliday search contract

WeHoliday.co.uk has employed integrated digital marketing agency Guava to deliver ongoing search engine optimisation activity.

WeHoliday.co.uk has employed integrated digital marketing agency Guava to deliver ongoing search engine optimisation activity.

The aim is to increase search rankings and maximise online visibility for the P&P Associates-owned holiday site.

Guava is to implement a comprehensive search strategy focused on improving the site’s architecture, content depth and accessibility as well as developing a strategic link-building campaign to increase search engine authority and relevancy.

WeHoliday.co.uk online director Martin Eade said: “The constantly fluctuating nature of our business requires an experienced and proactive agency able to rapidly convert new deal information and content into increased traffic and sales.

“We’re excited to be working with Guava to achieve our targets, ensuring that more and more people get to experience the great deals we have on offer.”

Guava business development manager Paul Langston added:  “Search is still the most popular way in which people research and purchase holidays, flights and hotels, which is why achieving strong visibility online has become increasingly difficult for travel operators.

“WeHoliday is a great business offering fantastic deals and destinations, and together with our team of dedicated travel sector professionals, we’re looking forward to delivering great results for them in the coming months.”