Long-haul specialist Travel2 is seeing a quarter of its business transacted online having seen search volumes increase by 70% since it re-launched its travel agent site last year.
The revamped site went live in August 2010 and has attracted a 40% increase in unique visitors and revenue generated by the site has gone up 60%, the operator has reported.
Particular growth has been seen for bookings to the US, Middle East, Asia and the Caribbean.
New features available on the website included an integrated package holiday search, instant messaging support, 13% commissions for holiday bookings and reward scheme T2 Rewards.
Further developments added since launch included a paperless scheme, a homeworker-focussed mobile version and increased product such as transfers, sightseeing, Dublin departures and European cities.
Gordon McCreadie, sales and marketing director at Travel 2, said: “We are continuing to receive positive feedback from independent agents on how easy the site is to use and the variety of content available to them.
“We have many plans in the pipeline for developing the site around new launches this year and in celebration of our 30th birthday in January.
“Other areas such as car hire, charter flights and ‘no-frills’ carriers integration are also being progressed and we would welcome agent feedback as always as to how we can improve the site further.”