STA Travel appoints new UK marketing boss

STA Travel has hired ex-InterContinental Hotels EMEA regional marketing manager Celia Pronto to become its new marketing director for the UK.

The appointment comes amid a restructuring of STA’s UK operations and a major emphasis on the company’s web strategy.

Pronto, who has a history of marketing positions outside of travel at Unilever and Rank prior to InterContinental, will report to UK managing director John Constable.

Her brief will include on and offline marketing, e-commerce, customer relationship management and partnerships.

In September STA Travel launched a desktop alert tool for users through a major partnership with Skinkers.

The site also underwent a significant overhaul in August to incorporate content from providers such as Lonely Planet.

The student young persons market is being seen as a major growth area in the online travel industry, with Lonely Planet beefing up its web operations in recent months with the inclusion of podcasts and flight search engines. co-founder Brent Hoberman recently backed the launch of, a social networking site for students.

As yet the site does not include any travel-related sections, although bosses have not ruled out featuring some form of functionality in the future.

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