SiteVisibility wins Macs Adventure search campaign

Online marketing specialist SiteVisibility has been awarded the contract to run specialist tour operator Macs Adventure’s integrated search campaign.

Online marketing specialist SiteVisibility has been awarded the contract to run specialist tour operator Macs Adventure’s integrated search campaign.

The operator, that was set up in 2003, runs self-guided walking, hiking and cycling tours in the UK and worldwide.

SiteVisibility will work on increasing brand awareness through both SEO and PPC campaigns as Macs seeks to drive more high value bookings from source markets in the UK and Europe.

Neil Lapping, Macs Adventure director, said: “We are looking forward to seeing the results from the unique and integrated approach SiteVisibility are using to drive traffic and increase our rankings.”

Jason Woodford, chief executive of SiteVisibility, added: “Macs Adventure has captured the passion of our team who are really looking forward to helping them grow their business.”