Cheapflights hires BA man for marketing role

Cheapflights has achieved a significant coup by hiring British Airways head of digital Joe Sikorsky to become its first head of UK marketing.

Sikorsky will be based in London and joins the company ahead of what is expected to be a frenetic time for the company as it heads towards 2007.

During his stint at BA, Sikorsky was responsible for the airline’s digital channel strategy including its paid and organic search strategy.

Cheapflights is expected to face a barrage of speculation over its long term future next year s it looks to either raise new capital from private investors, float of the Stock Exchange or go up for sale.

Chief executive David Soskin, who guest edited Travolution’s print edition in September, admitted there will be some major activity in 2007 to take the company forward to the next stage.

Cheapflights’ commercial director Rob Passmore, to Sikorsky will report, said: “Whilst we are proud of our record to date, we are immensely excited to have Cheapflights’ skill set augmented with Joe’s industry experience and track record.

“He comes to Cheapflights as we embark on our second decade of hyper-growth and his experience at one of the airline industry’s most successful web sites will be of tremendous value to the Company.”

Vice-chairman Hugo Burge recently returned from the US, where he successfully launched, to work on new projects in Europe.


Interview with David Soskin for September edition

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