Best of online travel honoured at Travolution Awards 2011

Travolution Awards 2011 at the Roundhouse, London - photo by Steve Dunlop
Travolution Awards 2011 at the Roundhouse, London – photo by Steve Dunlop

The best of the UK online travel industry were celebrated last night at the annual Travolution Awards 2011, marking the publication’s fifth birthday.

The event, held at the iconic music venue the Roundhouse in Camden, saw a number of multiple winners including Skyscanner, British Airways, Isango!, Teletext Holidays, Tripadvisor and Laterooms.

The evening ended with a Travolution Achievement award for the founders of the Lonely Planet travel guides Maureen and Tony Wheeler, who sent a video message from his home in Melbourne.

The awards were hosted by BCC radio DJ Mark Radcliffe and featured performances from unsigned musicians including beatboxer Faith SFX and Raphaella, a member of the Roundhouse emerging artist programme.

 – See the full list of winners
 – In pictures: Travolution Awards 2011

The night’s chosen charity was Families of the Fallen, whose chairman and co-founder, the newscaster Martyn Lewis CBE was a guest of honour.

For the second year running the awards included six accolades voted for by consumers in a category of awards sponsored by Teletext Holidays.

Winners included, Virgin Atlantic,, P&O Cruises and TripAdvisor. Teletext Holidays’ relaunch also earned it a double, scooping the best Cross-Media Advertising Campaign and the Rising Brand of the Year awards.

One of the big winners of the night was flights meta-search site Skyscanner, which won the awards for best meta-search site, the best use of SEO having won the judges over in this live pitch category and being named Travel Brand of the Year.

Each year the Travolution Awards looks to honour the innovative spirit of the online travel industry and this year the founders of travel information website RedVisitor Kim McLoughlin and Enrique Nalda were named Pioneer of the Year having also taken the Best Travel Information Website.

Travolution editor Lee Hayhurst said: “The awards and the summit ensured we marked the fact that Travolution has been covering the online travel sector for five years in some style.

“Having taken the decision to move the awards away from its traditional home in Park Lane last year to Battersea Power Station, they moved up yet another notch this year with The Roundhouse proving to be an extremely popular venue.

“Many thanks to everyone who attended the event and a big congratulations to all the winners and all those who made the shortlists, plus thank you to our judges who had the unenviable task of choosing the winners.”

Judging for the awards took place in July and August with finalists in the SEO and Website Design categories facing a Dragon’s Den style judging process at the Roundhouse.

The winners

Headline sponsor

Teletext Holidays

Sponsored by

iSpy Marketing








Best Use of Social Media

MyIrish140, Tourism Ireland
Highly commeded: Virgin’s social snow

Best Use of Search Engine Optimisation
Highly commended: Steak for Virgin Holidays

Best Use of Affiliate Marketing

Commission Junction for TUI

Best Agency for Website Design

NVG and Absolute Media for
Highly commended: Yucca for Park Resorts

Best Cross-Media Advertising Campaign

Repositioning the Brand, Teletext Holidays

Best Meta Search/Price Comparison Website

Best Travel Information Website

Best Technology Provider

Highly commeded: Web Applications UK

Best Online/Desktop Application

Digital Visitor’s Visitor Review

Best Mobile Application

ebookers Explorer iPad app

Best Agent-Only Website

Best Tour Operator-Only Website
Highly commended:

Best Accommodation-Only Websiteconsumer-facing
Highly commended: Farm and Cottage Holidays

Best Trade-Only Website 
Highly commended: Lowcostbeds

Best Cruise Retail Website

Best Airline Website

Best Hotel Website

Highly commeded: The Goring

Best Car Hire Website

Best Cruise Line Website

Royal Caribbean

Best Attraction Website

Rising Star of the Year

Deepak Jha,

Rising Brand of the Year

Teletext Holidays

Travel Brand of the Year

Travel Pioneer of the Year

Travolution Achievement Award

Lonely Planet founders, Maureen and Tony Wheeler

Consumer awards

Best Hotel Website –
Best Airline Website – Virgin Atlantic
Best Holiday Booking Website –
Best Cruise Website – P&O Cruises
Best Travel Blog – TripAdvisor
Best Travel App -TripAdvisor

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