A new ‘recommendation engine’ designed to help online marketers identify new areas of potential revenue has been launched by Marin Software.
Marin Next is based around a proprietary algorithm developed with intelligence from leading search engine marketers, the technology company claimed.
The programme has been developed to identify opportunities across a wide range of marketing channels including search, display and social.
Recommendations from Marin Next cover budgeting, bidding, creative optimisation and campaign structure. The system generates an automated workflow so they can be put into operation immediately.
Ed Stevenson, regional managing director of Marin Software, said: “Brands are under pressure to distinguish themselves online. We developed Marin Next to help advertisers get more out of existing ad campaigns and prioritise their time.”
Marin Next is available to all existing subscribers of Marin Pro and Enterprise customers. The firm will hold a webinar on October 6 to explain more about the product and the benefits it can offer.