Voyages of Discovery has launched a cruise video site to offer an insight into its itineraries and on-board experience.
Discoverycruise.tv offers a live ‘broadcast’ schedule and a range of on-demand clips.
The cruise line aims to generate interest around the channel using social media platforms including Facebook and Twitter.
Destinations and itineraries will be showcased, with future content to include videos uploaded by passengers and industry partners.
Jos Dewing, online director of parent company All Lesiure Holidays, said: “Web TV is an innovative move for the group and presents a new medium for us to engage with our existing and new passengers.
“The videos we have on display best represent Voyages of Discovery and we are incredibly excited to see the channel evolve and for passengers to take on a bigger role in creating additional content in the future.”