Silversea Cruises has signed a distribution deal with Amadeus to provide automated booking capability for traditional and online travel agents in the UK.
The luxury line has marked the deal with a special bonus commission offer until October 12 for Amadeus Cruise users. Agents who make new bookings via Amadeus Cruise can earn £60 per suite in bonus commission.
The addition of the luxury line means that Amadeus provides distribution and reservation solutions for 18 cruise lines in the UK.
Amadeus Cruise Distribution Solutions includes desktop Amadeus Cruise and Amadeus Cruise API/Web Services for online travel resellers.
Silversea will distribute via both Amadeus Cruise and the Amadeus Cruise API/Web Services for online sales.
The line’s UK, Europe and Asia Pacific senior vice president Steve Odell said” “Amadeus Cruise Distribution Solutions gives us unprecedented access to the UK travel agency audiences, as well as online travel resellers, instantly expanding our distribution scope.
“Real-time loading of all our sailings, tariffs and onboard amenities, as well as instant booking confirmation thanks to a seamless connection to our in-house reservation system, means we can offer Amadeus subscribers a superior, automated shopping experience.”
Amadeus UK commercial director Scott Davies said: “Silversea is an important addition to our expanding cruise portfolio. This new content provides the many cruise specialists, travel agents and online travel resellers using Amadeus with even greater choice in the luxury cruise category to service their important high-end customers.”
“Silversea has an undisputed reputation for luxury and service excellence, and by distributing through Amadeus Cruise, this superior product is now more accessible to the UK travel industry community than ever before.”