RCI pushes ‘Pack More In’ message in Facebook advergame

Cruise line Royal Caribbean is giving away iPads, Kindles and more in a 1980s-style arcade game on its Facebook page.

The Pack More In game is linked to Royal Caribbean’s latest advertising campaign, which focuses on how much holidaymakers can pack into one of the brand’s cruises.

Players can build up points by posting their scores on Facebook throughout September.

The game prompts players to invite four friends to play along while they collect items for their ‘suitcase’ before jumping onboard ship.

The highest six scorers for each major cruise destination will win prizes including Amazon Kindles, iPads, Antler luggage and Love2Shop vouchers.

The 50 highest-scoring players overall will be entered into a prize draw to win a cruise.

Jo Briody, head of marketing, Royal Caribbean International said: “Royal Caribbean International’s guests and the trade community we work with enjoy telling us all about their cruise experiences and the new UK-dedicated Facebook site gives an easy space to share advice, expertise and cruise fun.

“The new Facebook pages will also offer interactive activities such as the new Pack More In game.”

There is trade-only version of the game in the line’s Cruising for Excellence agent training site at cruisingpower.co.uk.

Royal Caribbean is currently encouraging agents to attempt to break the Guinness World Record for the time taken to pack a suitcase.

The attempt will take place on board Independence of the Seas on September 28 in Southampton.

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