Travel sites climb Hitwise chart, but remain down year on year

Travel websites bounced up the IMRG Experian Hitwise retail rankings for July, but not by as much as a year ago.

Thomson was the highest-placed travel brand at number 10, up from number 18 in the top 50 ‘hot shops list’ in May. EasyJet was at number 11, up from 12, Expedia at 14 (rising from 17) and Ryanair at 15 (up from 19 in May).

Troubled Thomas Cook was number 17, up from 23.

However, the biggest mover was Travel Republic, up from 46 to 28 last month. British Airways was at 34, up from 39, and Thomson-sister brand First Choice at 48.

One in five websites in the latest Hot Shops List are from the travel sector.

Experian Hitwise research director Robin Goad said: “The travel brands rallied this quarter, with June and July being key months for bookings. However, most of the travel brands ranked lower compared with the same quarter last year, with the exceptions being Travel Republic and British Airways.”

BA was one of the strongest performers in the rankings year on year, rising 10 places. Its performance a year ago was no doubt hit by the industrial action by cabin crew.

IMRG chief information officer Tina Spooner said: “Travel companies always perform well during summer, although growth for some was more modest than last year. However, The Train Line and Travel Republic exceeded the rankings they achieved last year.”

The Train Line was ranked at 21 in July.

Amazon UK topped the July rankings, followed by Argos, Next, Tesco and Amazon.com in that order.

The Hitwise rankings make a quarterly comparison between months.

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