Time Out buys LikeCube to gain personalisation edge

Global travel and event listings publisher Time Out Group has acquired LikeCube to improve its user recommendations.

Time Out will use the personalisation specialist’s software to build up “taste graphs” for registered users, based on a range of site activity including search history and ratings and reviews.

Users’ graphs will become the basis for personalised recommendations across Time Out’s global network. The publisher currently covers 35 cities in 24 countries, and claims to have a digital audience of over 7 million – 2 million of which are in London.

David King, Time Out’s CEO, says “LikeCube will ensure Time Out can deliver the best, most relevant recommendations to its customers, making sure they get the most out of their time and money”.

LikeCube’s co-founder Eleanor Ford says “We are delighted to see personalisation and a renewed focus on innovation at the heart of Time Out. Our starting point at LikeCube was to allow users to discover the most relevant places, based on what they like and what people like them like, with Time Out this will become a reality”.

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