Hoseasons targets new customers with social media tool

Short breaks group Hoseasons has launched an online tool to enable users to recommend places of interest and activities across the UK.


The iVizit site created by Hoseasons’ partner, digital marketing agency Steel, consists of an interactive map designed for user-generated recommendations.


Users plot favourite activities, places of interest and things to do, and can rate and share pictures for each post. The number of suggestions and endorsements consists of everything from the best castles to visit in Scotland to zorbing in Dorset.


iVizit is intended to offer an informal forum for comments and recommendations, providing a must-see and do activity guide for users. Users are also given links to nearby accommodation.


Ultimately, the tool provides Hoseasons with the opportunity and means to tap into a difficult-to-reach audience: new and potential customers that value independent advice.


Nick Smith, director of marketing planning at the Hoseasons Group, whose brands include cottages4u said: “One of our biggest challenges is attracting new customers, and iVizit provides us with a unique and engaging opportunity to reach a different audience. We want to be able to offer people the opportunity to find new and exciting things to do in the UK and then find great places to stay whilst they are there.”


Nick Bennett, managing partner at Steel said, “We all share and talk about the best things we’ve done on holiday. That ‘social result’ of a great holiday was at the heart of our digital strategy for iVizit.


“By providing a useful and interactive web platform for these social results, we have created a completely different way for new customers to discover the brand through social media recommendations. Empowering the crowd by finding the right fit in the social web will increasingly become the central part of digital success for many brands. No brand will survive with broadcast alone.”


 

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