LateRooms commits UK affiliate spend to is to consolidate its UK performance marketing activity with affiliate network

The move follows a longstanding relationship between the two brands: the accommodation specialist initially launched its programme on the platform in January 2005, and claims to have seen consistent year-on-year performance growth.

LateRooms said the account management team had provided reliable assistance on sector research and market analysis, which had helped deliver a high level of growth, pointing to an average order value of £130 and conversion rate of 5%.

Leanne Caines, Key Affiliate Manager for LateRooms said: “We are consistently impressed with the level of dedication from the team on the LateRooms programme.

They have gained an in-depth understanding of our product offering and the core values of the brand.  Moving forward, the consolidation will allow for greater breadth of promotional activity while taking advantage of stronger publisher partnerships and incentives.”

Roz Fenwick, Head of Account Management for said: “The team has enjoyed a longstanding and fruitful relationship with, and has been dedicated to growing the programme over the last six years.

“We are excited about the further opportunities the consolidation will allow, and look forward to working with on global strategic campaigns as both businesses continue to expand.”

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