The move follows a longstanding relationship between the two brands: the accommodation specialist initially launched its programme on the buy.at platform in January 2005, and claims to have seen consistent year-on-year performance growth.
LateRooms said the buy.at account management team had provided reliable assistance on sector research and market analysis, which had helped deliver a high level of growth, pointing to an average order value of £130 and conversion rate of 5%.
Leanne Caines, Key Affiliate Manager for LateRooms said: “We are consistently impressed with the level of dedication from the buy.at team on the LateRooms programme.
They have gained an in-depth understanding of our product offering and the core values of the brand. Moving forward, the consolidation will allow for greater breadth of promotional activity while taking advantage of stronger publisher partnerships and incentives.”
Roz Fenwick, Head of Account Management for buy.at said: “The buy.at team has enjoyed a longstanding and fruitful relationship with LateRooms.com, and has been dedicated to growing the programme over the last six years.
“We are excited about the further opportunities the consolidation will allow, and look forward to working with LateRooms.com on global strategic campaigns as both businesses continue to expand.”