Teletext Holidays has been revealed as the latest partner for Samsung Electronics Smart TV App store.
The Teletext Holidays Video App went live on Samsung Apps today, offering viewers access to the its full range of holidays.
Teletext has been at forefront of digital development in the UK travel industry following a relaunch last year as it seeks to shed its old analogue television image.
The app will be backed up by Teletext Holidays TV, which will offer inspiration for holidaymakers who have not yet decided where they want to go via destination guides and videos.
Victoria Sanders, Teletext Holidays managing director, said: “Searching for holidays on the television is what our brand is famous for so the partnership with Samsung Smart TV is an exciting new direction for us.
“This is a first for the travel industry and I believe it has the potential to transform the holiday search process. We’ve invested in creating an app which is simple, inspiring and practical to use.
“The joy for customers is being able to browse through available holidays, then see hotel images and destination video guides all from the comfort of their sofa.”
Guy Kinnell, marketing director for TV, Samsung UK, added: “Our new partnership with Teletext Holidays is the latest in our commitment to delivering unique experiences to our consumers whilst maintaining Samsung’s core values of industry leading premium picture quality and revolutionary product design.
“Samsung Smart TVs will really bring to life Teletext Holidays’ destinations through an easy to use Smart hub, and great picture quality, making the process of choosing holidays even more enjoyable.”