TripAdvisor pushes ‘Tank of Gas’ awaydays in Holiday Autos tie-up

TripAdvisor users can find out where they can visit on a tank of petrol in a new partnership with Holiday Autos.

The ‘Tank of Gas’ marketing campaign aims to illustrate the hotel, attraction and dining options available for travellers whether they have a whole, half or a quarter tank of petrol.

User enter a starting destination point and select a quarter, half or full tank:

The search results page pulls in TripAdvisor location suggestions and allows users to change their petrol level preference, instantly seeing the freedom they have with the amount of fuel available:

TripAdvisor Tank of Gas search

Results drive users through to destination-specific pages featuring accommodation, attractions and restaurants. The page can be shared via email or through various social media platforms.

Holiday Autos head of marketing Hema Nagar said: “Often we know exactly where we want or need to go but sometimes it’s fun to be spontaneous and discover something new.

“This partnership allows us to provide a range of destination ideas from TripAdvisor to give drivers a little inspiration and encourage them to enjoy the freedom and wealth of options that come with hiring a car.”

TripAdvisor senior sales executive Darren Hughes added: “Partnering with Holiday Autos means travellers can quickly and easily view driving distances, providing that additional layer of inspiration for travellers looking for their next trip.”

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