TripAdvisor users can find out where they can visit on a tank of petrol in a new partnership with Holiday Autos.
The ‘Tank of Gas’ marketing campaign aims to illustrate the hotel, attraction and dining options available for travellers whether they have a whole, half or a quarter tank of petrol.
User enter a starting destination point and select a quarter, half or full tank:
The search results page pulls in TripAdvisor location suggestions and allows users to change their petrol level preference, instantly seeing the freedom they have with the amount of fuel available:
Results drive users through to destination-specific pages featuring accommodation, attractions and restaurants. The page can be shared via email or through various social media platforms.
Holiday Autos head of marketing Hema Nagar said: “Often we know exactly where we want or need to go but sometimes it’s fun to be spontaneous and discover something new.
“This partnership allows us to provide a range of destination ideas from TripAdvisor to give drivers a little inspiration and encourage them to enjoy the freedom and wealth of options that come with hiring a car.”
TripAdvisor senior sales executive Darren Hughes added: “Partnering with Holiday Autos means travellers can quickly and easily view driving distances, providing that additional layer of inspiration for travellers looking for their next trip.”