Amadeus renews content deal with airberlin

Amadeus has renewed a “long-term” full content agreement with Germany’s second-largest airline airberlin.

The GDS said the agreement offers travel agents access to airberlin’s full range of fares, schedules and inventory. The carrier sells more than 33 million seats annually.

Holger Taubmann, a regional European vice-president for Amadeus, said: “Amadeus is committed to securing long-term distribution agreements that bring full content security to travel agencies and ensure stability in the marketplace.

“During 2010 our distribution system generated over €60,900 million in yield for airlines.”

With GDS distribution and associated costs being challenged by other airlines, notably American Airlines in the US, Amadeus stressed that the deal will offer the same conditions as any direct channel, distribution provider or website.

Christian Lesjak, executive vice president sales scheduled services for airberlin, said: “Travel agencies are a key channel of our distribution strategy and an important factor of our growth.

“We are happy to extend our agreement with Amadeus through which we can reach a worldwide network of travel agencies.”

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