Google reaches 92% UK search share

Google has reached a new level of domination, garnering 92% market share of searches in the UK according to new Experian Hitwise data.

The figure represents a 1.5% increase on last month and sees Google has pushing competitors like Bing, Yahoo and Ask into just 7.27% of the market share.

The data shows that search engines saw a year on year decrease of nearly 4% for web traffic in June. February saw further declines with search engines losing an additional 2% year on year.

A key factor could be Facebook, which is used by more than half of the people in the UK and accounts for 53.72% of all UK visits to social media. Google will be hoping to win some of that market with its Google+ social network, launched this month.

Currently, search engines handle about 32% of all web traffic in the UK with social media holding second place at 12.54%.

This website uses cookies to ensure you get the best experience. Learn more