Expedia has launched the next advertisement in a campaign designed to highlight the company’s personalised travel services.
The new ad, created by Ogilvy & Mather Advertising, portrays the company as staffed by expert, obsessive travellers from a range of nationalities. It will be featured on TV, radio, print, online and in social media.
Andrew Warner, senior marketing director, EMEA, said: “As a market leader, Expedia needs to be leading the industry in all aspects of the travel business. We’re seeing huge leaps in innovation across all media but travel advertising has stayed relatively still, focusing on palm trees and price points and customers are looking for change.”
“This campaign is the culmination of an extensive pan-European consumer research study, which highlighted that customers are seeking reassurance and a greater level of personal engagement with travel brands.”
“We believe that co-creation of new services with consumers is key to the future of travel so this campaign aims to reduce the barriers to engaging with Expedia by creating a more personal relationship with the company and the people who will be making your holiday happen.”