Google has announced they will be building a Google+ social networking page for businesses before the end of 2011, but warns brands should not use the service until then.
In a blog post Christian Oestlien, Google+ project and ads leader, said the company understands that its current Google+ service is not optimised for businesses at the moment. Oestlien jokingly refers to asking Ford for its gender as an example of this lack of optimisation.
While Google+ for businesses is in the earliest of stages, Oestlien said: “Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience.”
Brands that wish to participate can sign up for an ‘entity profile’ online.
Oestlien warns that companies should not try to use the current Google+ individual profiles. These are not meant for businesses and, as such, any brand trying to use an one will be removed from Google+ by the policy team.
He said companies will have to be patient and wait for the new service before they can take advantage of Google+.