Augmented reality app launched to promote Hong Kong

Cathay Pacific Airways and the Hong Kong Tourism Board have created a new augmented reality app to promote Hong Kong as a destination.

The new app provides tools to help people find their way in the city and points out local points of interest, restaurants, bars and other features.

Sander Munsterman, chief executive of XS2Theworld, said: “With augmented reality you get a beautiful, high resolution image of the area or hotspot you want to reach, to wet your appetite and help you decide whether you really want to make a visit.”

“You can also walk through the city using augmented reality mode, so everything you encounter is revealed to you with a narrative, almost as if you have a guide right there with you.”

All the content is contained within the app so it will not cost travellers a fortune in roaming fees. To make it easier to use, the developers created filters that help visitors flick through irrelevant data easily.

Users will be able to filter by distance or the attractions in their vicinity and search restaurants by cuisine. The app is also available in three languages: traditional Chinese, simplified Chinese and English.

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