The first iPhone app from hotel directory Mr & Mrs Smith offers users a variety of interactive features befitting of the brand that likes to promote its ‘naughty’ image.
The free Plan and Play app will be officially launched to members next week but is already available to download from iTunes.
As well as allowing users to search and book hotels, browse offers, locate properties on a map and store searches the app also includes a number of games and fun features.
Truth or Dare invites users to decide how ‘naughty’ they are feeling, then generates a suitable hotel suggestion when they shake their iPhone. And a get out of work excuse generator offers advice on how to scrounge that additional day of relaxation.
There is also advice on how to mix the perfect cocktail and TuneSmith, a tool that allows users can create the ideal soundtrack for their stay.
In Plan mode the app offers users details of the 800 hotels in Mr & Mrs Smith’s portfolio.
Tamara Heber-Percy, co-founder and chief technical officer of Mr & Mrs Smith, said: “Everyone is jumping on the app bandwagon, but we’ve made sure our app is irreverent, practical and fun – just like our brand.
“Whether you’re a luxury-hotel-loving business traveller, globetrotting adventurer or spontaneous dirty-weekender, our app will help you find the right accommodation on the move, and delivers the information with the wit and charisma of a charming and well-informed friend.”
The app has been developed by mobile commerce specialist Cubate. An iPad app is in development as are versions for other mobile platforms.
David Erasmus, chief executive of Cubate, added: “We love working with market leaders and Mr & Mrs Smith are the best at what they do and a joy to partner with.
“Smith members are typical of the Smartphone demographic and we are excited to see the growth of their mobile channel as a significant driver of bookings.”