Gilt ties up with Gogo for in-flight flash sales

Flash sale site Gilt Groupe has partnered with in-flight WiFi provider Gogo to offer flash sales at 35,000 feet. All Gogo-equipped Delta, United, Virgin America, Alaska Airlines and US Airways aircraft will provide free access to the Guilt site.

Starting in July, passengers can log on and shop on any WiFi enabled device. To further entice customers Gilt is offering exclusive in-air deals.

“One of our primary goals is to make Gogo everyone’s favourite part of flying- whether that’s providing shopping, entertainment, news, games or simply keeping people connected to their lives on the ground,” said Ash ElDifrawi, chief marketing officer at Gogo. 

“Partnering with Gilt Groupe – a true leader in e-commerce and a leading online shopping site–to offer exclusive in-air deals helps us take a giant leap towards achieving that goal. We are very excited to be able to partner with Gilt to offer free access to one of passengers’ favourite online shopping destinations – Gilt.com – while they’re in the air.”

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