Radisson Edwardian is awarding late check-outs to guests who ‘check in’ on Foursquare or Facebook Places during their stay.
The hotel group has begun rewarding digital-savvy customers by allowing them to check out up to two hours late when they show front-desk staff a check-in screen on their smartphone.
Amy Clarke, e-commerce manager for Radisson Edwardian commented “We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit.”
“Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks.”
The offer, which runs until the July 31, is an attempt to integrate the hotel’s online and offline marketing and will be promoted to their customer base and via social channels.