Destinology has hired customer experience management provider Tealeaf to improve the online experience for its luxury holiday buyers.
The goal of the partnership is to log both the quantitative and qualitative details of every online interaction, producing a customer experience dataset that Destinology will use to drive a website revamp in the coming six months.
By identifying customer behaviour trends that lead to a successful conversion, the research phase will help the web development and marketing teams to focus on specific site upgrades that will have a positive impact on customer experience.
Tealeaf vice president John Lillie said: “In the high-end holiday market, every lost site visitor represents significant missed revenue opportunities.
“Tealeaf gives Destinology unparalleled visibility into what customers are doing on the site, allowing the company to use this insight to help customers that are struggling and optimise the site for both short term fixes and longer term development efforts.”