Jetsetter to target affluent travellers with UK launch

Jetsetter, the US based private travel deals and discovery site, is launching in the UK.

The new site will offer UK customers access to Jetsetters hand selected travel deals, flash sales, exclusive Jetsetter 24/7 prices and its new personal travel planning service.

Having established itself as a leading private travel sales site in the US, Jetsetter is hoping its UK expansion can tap into what it sees as a gap in the British market.

Kellie Macdonald, director of PR and communications at Jetsetter, said: “Sophisticated affluent UK travellers don’t have a great website to go and discover new destinations or be introduced to new brands.

“Looking at most websites, they all look the same. If you know where you are going and you want to get from point A to point B there are lots of great websites that help you do that.

“If you want to read about new places there are lots of great magazines for that, but there is no website that does both. So that is the gap that Jetsetter fills.”

The company is currently making adjustments and prepping the Jetsetter UK site for its beta launch in a few weeks. It plans a full launch this autumn. The company is also putting together its UK team and actively seeking new hotels and resorts to partner with.

It already has a catalogue of more than 325 hotels and resorts available on its site. Jetsetter also has over 2 million members, 10% of whom are international customers.

Macdonald said that it hopes to further this success by providing the UK with the same level of personalisation and exclusivity Jetsetter is known for in North America.

As the UK is already the second largest user base for Jetsetter, the company is in a strong position to enter the private travel market, she said.

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