Laterooms.com has announced it will partner with the Bed and Breakfast Association to help promote B&Bs.
The B&B Lives campaign will provide exposure for bed and breakfast establishments while telling the stories of the people that set them.
It also aims to encourage consumers to consider B&Bs when booking accommodation for a leisure break or for business travel.
To achieve this Laterooms.com will create a dedicated B&B section of its site and distribute ‘I’m a B&B Gem’ window stickers encouraging customers to review their bed and breakfast stay on LateRooms.com.
Andrew Pumphrey, managing director of Laterooms.com, said: “Our partnership with the Bed & Breakfast Association will help us reach out to B&B owners across the UK, all of whom play a vital role in providing a unique type of accommodation that can offer a great alternative to a hotel stay.
“We want to challenge the perception that B&Bs are old- fashioned, while showcasing the hidden treasures that can be found on our website. We’re confident that the campaign will show some real support for this wonderfully independent industry.”