Amadeus widens Korea footprint with TOPAS deal

Korean Air subsidiary TOPAS has selected Amadeus as the platform for its next generation travel agency booking system in its home market.


The airline and technology company are joint shareholders of TOPAS but this is the first time that Amadeus technology will be widely introduced to the Korean travel industry.


Korean Air is also migrating to the full suite of Amadeus’ Altéa customer management solution.


The arrangements will help the carrier us integrate more closely with partners in the Skyteam global alliance.


Amadeus commercial executive vice-president Philippe Chérèque said: “Amadeus has worked closely with Korean Air for many years, selling its flight content through our GDS to travel agents worldwide, and we have been a joint venture partner with TOPAS for more than 12 years.


“We are delighted to take this partnership, and our leadership in the region, to a completely new level, providing our technology expertise to manage Korean Air’s passenger processes, as well as our GDS platform to process all of TOPAS’ agency bookings.


“The TOPAS migration to the Amadeus GDS will mean that Amadeus will handle more than 50% of all travel agency bookings in Korea, allowing Amadeus to work with the vast majority of Korean travel agencies.”


A spokesman for the airline said: “We anticipate more seamless reservation processes, reduction in check-in times, the roll out of new technology options and more personalised flight services for Korean Air customers,” a spokesman for the airline said.
 
“This migration is in line with previous investments, such as introducing next-generation aircraft and establishing enterprise resource planning systems, in order to become a leading global carrier. With Amadeus’ new generation technology, Korean Air will elevate its premium service to the very highest standards.”


TOPAS CEO Park MooHwa added: “We look forward to launching our next generation reservation system based on the Amadeus Selling Platform and GDS customised for the Korean market, which will increase efficiency for travel agents as well as providing new content options and therefore more sales opportunities.“

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