Global Media picked for Austrian Airlines brief

Austrian Airlines has appointed Global Media to handle its online advertising account and search engine marketing across seven European countries including the UK.


The airline said it will be beefing up its web operations and is looking to sell an increased number of tickets over the internet in the future.


Global Media will handle overall web marketing campaigns in the UK, Germany, Switzerland, Austria, Belgium, France and Italy.


It will also work on search engine marketing in Spain, Denmark, Finland, Norway and Sweden.


Austrian Airlines group manager for advertising in Austria and international online marketing, Klaus Rengen, said: “We value Global Media’s internationality – it harmonises well with our global orientation.


“The local know-how of Global Media’s experts at the individual locations, combined with the central management of all actions – this unusual flexible one-stop-shop service provides us with an ideal service package.”


Global Media has a strong presence in Germany, working with Lastminute.de, Holiday Autos, Travel Channel, Ebay and AOL.


Global Media managing director Neil McKay said: “No website operator today can ignore the need for search engine optimisation and keyword advertising – especially if the online presence serves as a major sales channel for products and services and are pleased to be working with Austrian Airlines.”

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