Interface Technologies has released a new Facebook application with a built-in booking engine for hotels.
The ReserveIT app integrates a company’s booking system with its Facebook channel. This allows customers to book from either site, streamlining the booking process.
“It was very important for our Facebook pages not to be simple copies of the hotels’ website. It is a true communication means, the most important in the social web environment,” said Laurent Fabre, Interface Technologies’ president.
“The Facebook version of our booking engine was designed keeping in mind that it is a genuine booking channel.”
The app also lets hotels track the number of bookings coming from Facebook, helping companies to allocate spend more efficiently.
Once a booking has been made, the ReserveIT app allows customers to suggest the deal to friends.