The appointment will see Wagner as managing director spearhead the growth of the business outside of the US alongside Tanya Abrahamase, who has also joined Tralliance as MD for the Africa region.
Securing the services of Wagner will be seen as a coup for Tralliance after her successful stint at the Travelport-owned Octopus Travel and as vice president of corporate affairs at the World Travel and Tourism Council.
She said: “The dot-travel initiative represents the future of our industry as we break free from the generic dot-com world and develop our own dedicated travel and tourism presence on the Internet.
“Both key global industry players and SMEs are now coming to understand that integration of dot-travel domain names into their strategic marketing plans is key to conducting business online.”
Tralliance revealed to Travolution during the summer it had sold over 20,000 dot-travel domain names within its first year of operations. Around half of the domains are based outside of the US.
President Ron Andruff said: “Both Tanya and Daniela are recognised as individuals of the highest integrity, and they bring Tralliance a wealth of expertise and experience built upon years of establishing strategic relationships within our industry.
“Demand for dot-travel domain names continues to gain momentum everyday and so the expansion of our executive management team is the next step toward ensuring that Tralliance meets the needs of the industry, securing the long-term success of the dot-travel initiative.”